The competition in the nutritional supplements market can be fierce, and it forces every company to differentiate its products from benefit claims and packaging right down to the most powerful brand attribute of all - the actual product itself.

How well consumers recall your product and then request it in the store or search for it on-line can depend on the brand identity of the dosage form itself. Each time a consumer takes your supplement an invaluable impression is made. So making the most out of the dosage form in terms of a consumer's ability to recall it is vital. And no other dosage form offers more branding options than capsules.

Capsules offer the ability to use much deeper and bolder colors than tablets, and can be two-tone (one color for the cap and a different color for the body). This unique attribute allows for limitless options that can give a product a one-of-a kind identity. Plus capsules allow companies to imprint logos, icons, slogans and benefits right on the capsule to further define their brand.

Picking the right color and imprint is crucial. It requires a global knowledge of acceptable colorants and people that you can rely on to help you create the perfect look for your product. No company has more experience in this area than Capsugel - the world's leading supplier of capsules.

Want to see how your product will look and try out different color combinations? Try our innovative Color Selector Tool where you can create hundreds of possible combinations on screen. Then when you're ready to take it to the next step, contact our professional team of experts that can guide you through the selection process step-by-step.