The most important aspect of any drug are its efficacy, getting physicians to prescribe it and consumers to request it. However, with such fierce competition right out of the gate, many pharmaceutical companies are focusing on their drugs' brand attributes at the earliest stages of development. Why? Because that is where decisions are made about the most powerful brand attribute of all - the actual product itself.

How well consumers recall a product and then request it from a physician or pharmacist is impacted by the identity differentiation of the actual dosage form. Each time a consumer takes the drug an invaluable impression is made. So maximizing consumer brand recall is vital. No other dosage form offers more branding options than capsules.

Capsules offer the ability to use much deeper and bolder colors than tablets and can be two-tone (one color for the cap and a different color for the body). This unique attribute allows for limitless options that can give a product a one-of-a kind identity. Plus capsules allow companies to imprint logos, icons, slogans and benefits right on the capsule to further define their brand.

Picking the right color and imprint is crucial. It requires a global knowledge of acceptable colorants and people that you can rely on to help create the perfect look for your product. No company has more experience in this area than Capsugel - the world's leading supplier of capsules.

Want to see how your product will look and try out different color combinations? Try our innovative Color Selector Tool where you can create hundreds of possible combinations on screen. Then when you're ready to take it to the next step, contact our professional team of experts that can guide you through the selection process step-by-step.